Diana is Color Marketing’s longest tenured member at Behr. Her talent to accurately see the true hue or value of a color has positioned her as the team’s lead color designer and palette builder. In addition to an appreciation for color, Diana also loves cooking and baking. Amongst her favorite activities are entertaining at home, going on hikes and taking road trips with her three furry friends!

Erika Woelfel has always had a passion for color. She brings over 20 years of experience to her role as Vice President of Color & Creative Services at the Behr Paint Company. Her background includes a mix of color consulting, visual merchandising, PR planning, graphic design and marketing communications. She and the team are dedicated to helping people find the perfect paint color. Inspiration for her comes from travel, art, nature, food and fashion.

Larayne has been part of Behr Marketing since 1999. Her skills include managing and overseeing product launches, creative input, and developing collateral pieces. With a passion for color and design she’s a perfect fit for the team. Outside the office, Larayne enjoys spending quality time with her family and friends. She travels often, savors her glass of wine, and appreciates the special moments in life..